AB Show 2016: The Magic of Orlando

Paul Steinbach Headshot

There’s something about Orlando, Fla., that stirs the nostalgia in this AB Show-goer. It’s where the conference and expo (as it used to be known) was held my first eight years at Athletic Business, and it has been there another four times since. In all, Orlando has served as the annual home away from home for AB roughly half the time in our show’s 35-year history.

We’ve changed, and so has the city. Our headquarters hotel had always been the Rosen Plaza, and that’s where many AB staffers resided again this year, when the 35th show returned Nov. 17-19. The Lobby Bar has been given a facelift, but it’s still the place to find familiar industry faces.

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