Life Fitness Launches Equipment-Based Ad Platform

Jason Scott Headshot

Fitness equipment manufacturer Life Fitness on Wednesday announced the launch of its own digital advertising platform called Life Fitness Media.

The platform leverages the company’s cardio equipment to deliver content directly to the fitness-minded individuals who exercise on it.

“The digital out-of-home market is continuing to evolve as new publishers create opportunities for brands to reach the consumer in a native, targeted, and more personal way,” said digital solutions and innovation director at Life Fitness Melanie Wagner in a press release announcing the move.

Log in to view the full article
AB Show 2023 in Baltimore
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov 1-4, 2023
Learn More
AB Show 2023
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide