Luxury Fitness Brands Break Into Media Business

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High-end fitness companies such as Equinox and SoulCycle are leveraging the strength of their brands to enter into an entirely new business: media.

Media industry site Digiday reports that the brands are not only attracting clients with luxury spaces and premier classes, they’re using video, audio and text-based media products to reach an even wider audience, and working with sponsors to generate revenue. They’re even building their own internal media teams to create and deliver content.

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