Vassar Fundraising Tweaks Bring Even Bigger Success

Paul Steinbach Headshot

Vassar College's "27for270" campaign — which last year tasked its 27 athletic teams to collectively secure 270 donors within a 27-hour timeframe  — was so successful, the school upped the ante for 2019.

After the initial goal of 270 donors was met within a few hours, Vassar officials tweaked the goal to 2,700 donors this year in a campaign now called "27Brew2." The result was 5,960 donations totaling $290,793, or roughly $100,000 more than last year's campaign, according to The Miscellany News student newspaper.

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