Alabama Updates 'Crimson Standard' Fundraising Status

Paul Steinbach Headshot

What do you call $300 million in funds raised for athletics? At the University of Alabama, you call it "halfway there."

The Crimson Standard Initiative was introduced in August of 2018 as Alabama's 10-year plan to enhance the student-athlete experience, recruiting efforts, and game-day experience for fans — with a staggering fundraising goal of $600 million.

Log in to view the full article
Page 1 of 39
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025