Louisville Lands $41M Naming Rights Deal for Cardinal Stadium

258 A8971 Headshot
Papa John's Cardinal Stadium After Expansion In 2010
By Perthsider - CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=21369444

The University of Louisville has inked a 20-year, $41 million deal with L&N Federal Credit Union for the naming rights to Cardinal Stadium. 

The deal fills the naming rights void for Cardinal Stadium after the school cuts ties in 2018 with Louisville-based pizza chain Papa John's. The school dropped the Papa John's name and logo after the chain's founder, John Schattner, used a racial slur during a company conference call. In October of 2019, the school agreed to pay Schattner $9.5 million over five years to terminate the naming rights deal it had with Papa John's. 

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