Marketing: Page 41

Stadium & Arena

How Branding Communicates School Pride, Culture and Legacy

Brand is so much more than a physical representation of a place, a team or an institution. More than just a logo, a set of colors or a mascot, brand embodies mission, character, history, legacy — and it's an emotional driver of athletics programs from the

A dramatic hockey goalie mask features prominently in the entryway to Colgate’s new Class of 1965 Arena. [Photos courtesy of Sasaki]

Sponsored

Planning a Pool Enclosure? How to Cut Total Costs by 48%

DynaDome Retractable Enclosures

Retractable structures are helping facilities become more adaptable while providing significant savings on long-term operational costs. Learn how to give members a year-round aquatic experience while protecting your bottom line.

Planning a Pool Enclosure? How to Cut Total Costs by 48%

Stadium & Arena

Louisville Removes Papa John's Name from Stadium

The University of Louisville is removing Papa John’s from its football stadium’s name after a report the pizza chain’s founder used a racial slur.

Incorporating Streaming Video in the Health Club

One might consider "streaming video" to be the rallying cry of couch potatoes, but the fact is, streaming video isn't just revolutionizing the entertainment world — it's shaking up the fitness industry, as well.

[Photos courtesy of Fitness on Demand]

Oakland University Debuts Subscription-Based Ticketing

Oakland University announced a new ticketing strategy aimed at engaging the school's young alumni under a model many of them are familiar with: subscriptions.

How Will Apparel Deals Benefit Tennessee Schools?

Memphis signed a new five-year, $11.25 million contract extension with Nike ensuring that every team will continue to receive shoes, apparel and equipment from the Beaverton, Ore., company.

Gym Owner's 'Fat and Ugly' Sign Gains Fans, Avoids Fine

Scott Campbell wanted the sign outside his Pell City Fitness center in Alabama to be an attention-grabber. Soon, the eyes of a nation would be on his slogan, “Tired at being fat and ugly? Just be ugly!”

ESPN to Carry UFC Events on Streaming Platform

The world's biggest mixed martial arts promotion is bringing the octagon to the "worldwide leader in sports." The UFC and the Walt Disney Company announced an agreement Tuesday to stream exclusive events on ESPN+...

UCF: 'National Championship' Campaign a Success

It has been more than a little unusual to watch as Central Florida has turned the entire football offseason into one long celebration of a self-proclaimed national title. It began after beating Auburn in the Peach Bowl, when UCF athletics director Danny W

How Mobile Apps Engage Fans, Generate Revenue

We love our phones. We love our teams. And we love engaging with our teams on our phones. This is how sports fandom operates in 2018, with fans using mobile-connected devices and social media to declare and share their passion.

The many faces and uses of the Orlando City Soccer Club’s mobile apps. [Images courtesy of orlandocitysc.com]

A's Hope for Full House with Ticket Giveaway

Despite their longstanding difficulties drawing fans, it's not true the Oakland Athletics can't give away tickets to their games. Tuesday night should prove that.

Stemming Attrition Following Record Sales

A number of factors conspired to send our membership and revenue numbers into steady decline throughout 2016. These included internal financial problems, along with increased competition in our marketplace from a low-price chain — not to mention Zumba, pe

[Illustration by Nicole Bell]

Little Caesars Doles Out Free Pizza for UMBC's Historic Upset

A national pizza chain dished out its lunch combo — a four-slice DEEP!DEEP! dish pepperoni pizza with a 20-ounce drink — for free Monday after March Madness lived up to its name.

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AB Show 2026 in Orlando

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 17-19, 2026

Buyer's Guide

Information on more than 3,000 companies, sorted by category. Listings are updated daily.