Marketing: Page 46

Super Bowl Ticket Prices Drop After State Teams Exit

Super Bowl ticket prices dropped by about 25 percent on the secondary market with the Houston Texans and the Dallas Cowboys falling in the divisional round of the playoffs.

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Seven Ways to Engage Fans and Drive Ticket Sales

With a thoughtfully crafted campaign, sports teams can build relationships with fans and keep their stands full even while competing with the wide variety of entertainment options at fans' fingertips.

[Photos courtesy of NACDA]

Knowing When to Seek Marketing Help — and from Whom

Over the years, we've tried just about everything when it comes to advertising and marketing: billboards, direct mail, email, social media, TV, radio and member-referral programs. Some things were successful, and some weren't. Some things worked great the

[Images by Shutterstock]

Cubs Season Ticket Prices Set to Surge

Chicago Cubs fans have found the road to the World Series is paved with high ticket prices, and next year won't be any different. Season ticket holders are seeing increases of 6 percent to 31 percent for 2017.

Companies Prepare for Expected Surge in Sports Gifts

In Frazeysburg, Ohio, there is 560,000 square feet of floor space piled three stories high with virtually every piece of sports memorabilia and team-branded products a fan could want.

Minnesota Stadium Leaders Get Free Seats

Taxpayers covered almost $500 million of the $1.1 billion cost of the stadium, but the public cannot find out who gets those 36 suite seats each game.

World Series Loss Still Financial Windfall for Cleveland

CLEVELAND - In their seven-game matchup with the Chicago Cubs, the Cleveland Indians ended their standout season with a loss.

Big Ten’s Friday Night Turf Invasion

Tuesday’s Big Ten announcement that it will add six prime-time Friday games to its schedule has been met with strong reactions from football fans and athletics administrators, and not many are excited about the decision. From high school associations who see the Friday night games as an invasion of their turf to member colleges who view the games as a logistics nightmare — not to mention the general fan opinion that the move represents an egregious money grab — the reactions have been swift and loud.Friday nights belong to HS kids, local communities, and HS Football. A little Extra $ isn't more important than what HS football providesFriday night lights? Only the Friday of Labor Day weekend for the #Badgers, according to Coach Alvarez: pic.twitter.com/LFbNYbZ3b8

Safety & Security

Hot Topics of the Rio Olympics, as Captured by Social Media

"Fora Temer" signs popped up at various points inside Maracanã Stadium, site of men's and women's soccer and the opening and closing ceremonies at the recent Rio Summer Olympics. Fans holding signs with the slogan — which translates to "Temer Out" — wanted the removal of Michel Temer, Brazil's interim president.

Some fans at the Summer Olympics in Rio used social media to show their displeasure with Brazil interim president Michel Temer. The phrase 'Fora Temer” translates to “Temer Out.' [Images courtesy of Geofeedia]

Media & Technology

Technological Advances Disrupting the Fitness Industry

Though a fully automated and personally customized fitness club experience may still be a dream of the future, several recent technological developments are disrupting the industry, changing the way club operators need to approach their business and setti

Fitness916 Feat

Exploring the Range of Sports Tourism Opportunities

Industry insiders Ernest Joyner and Andy Barnard discuss sports tourism opportunities,

Spt Tour716 Feat

Seven Steps Toward an Effective Facility Branding Initiative

Whether it houses professional sports competition or the efforts of amateur body builders, an athletics facility should communicate to visitors its own purpose and its occupants' pride. It can be a subtle sales pitch toward fans or a "wow factor" push for

University of Alabama, Mal M. Moore Athletic Facility rotunda [Photo courtesy of Forty Nine Degrees]

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