Marketing: Page 45

Video: Bringing the CrossFit Games to Madison

Last November, CrossFit announced that Madison, Wis., would host the 2017 Reebok CrossFit Games, ending the event’s seven-year stint in Los Angeles.

Sponsored

Beyond the Game: Lighting Trends Elevating the Sports Experience

Musco Sports Lighting

Join Musco and William Penn University for a discussion on the trends shaping sports venue lighting and the growing role of entertainment in creating memorable experiences for athletes, fans, and communities.

Beyond the Game: Lighting Trends Elevating the Sports Experience

MLB-Sponsored Event Supports Girls in Baseball

Last weekend in southern California, young girls gathered for an event sponsored by Major League Baseball that validated their passion for baseball.

NBA Launches “Time Out Tips” for Earth Day

This Saturday is Earth Day, and the National Basketball Association is launching an online and in-arena campaign aimed at promoting energy-use reduction.

High School's Trademarking Nets $18K Over Four Years

Several years ago, Mater Dei High School recognized that many vendors were making money on the Mater Dei name and logo. So, In 2010, Mater Dei went through the trademarking process.

Five Tips for Retaining New Club Members

It's that time of year when many of our new members start to lose their motivation. The club can go from full of energy to empty in just a few weeks. The question plaguing everyone in the fitness industry is how do we keep people — especially people who a

[Illustration by Nicole Bell]

MLB's Manfred Hopes Indians Will Drop Chief Wahoo Logo

MLB Commissioner Rob Manfred has been in talks with Indians owner Paul Dolan about abolishing the divisive Chief Wahoo logo, which has sparked debate for decades.

GNC Ties to U.S. Track Charity Scrutinized

In December, nutritional supplement company GNC declared itself to be "One New GNC," helping reboot a brand that has become a staple of shopping malls across the nation.

Cultivating Corporate Membership Programs

Rob Bishop explains how health and fitness clubs can navigate their way to successful corporate membership partnerships

[Illustrations by Arnel Reynon]

Academy Students Create Parks and Rec Marketing

Idaho Falls Department of Parks and Recreation personnel collaborated with Compass Academy students to create marketing campaigns for the department's programs and services.

Opinion: Bo Jackson Could Be Baseball Marketing Gold

Turns out Bo Jackson didn't know. He knows now. And Major League Baseball should enlist Bo to tell the next generation of Bo Jacksons what he knows now.

National Lacrosse League Commish Wants Expansion

The league has nine cities, five in the United States, and most of the continent's major metropolitan areas are not represented in the NLL.

Target Corp. Signs Marketing Deal with MLS

Target Corp. is trading in its racing helmets for soccer cleats. The Minneapolis-based retailer, which ended a 27-year sponsorship of IndyCar last year, is embarking on its biggest push ever into team sports. It's chosen to do so through soccer, a sport t

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AB Show 2026 in Orlando

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 17-19, 2026

Buyer's Guide

Information on more than 3,000 companies, sorted by category. Listings are updated daily.