Seven Ways to Engage Fans and Drive Ticket Sales

[Photos courtesy of NACDA]
[Photos courtesy of NACDA]

In the ever-changing landscape of collegiate athletics, engaging fans has become more important than ever. There are countless ways for fans to consume sports content, and sports marketing administrators have to develop creative promotions to engage their fanbase in order to drive attendance. With a thoughtfully crafted campaign, sports teams can build relationships with fans and keep their stands full even while competing with the wide variety of entertainment options at fans' fingertips.

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