At Bat App Allows Phillies Fans to Order Food From Seats

The quest for the ultimate high-tech stadium experience continues. A new partnership between the Philadelphia Phillies, Aramark and Major League Baseball Advanced Media now allows fans at Citizens Bank Park to order food from their iPhone or iPod Touch and have it delivered to their seats.

The short pilot program - right now slated to only run through the end of the regular season - will be integrated into the "At the Ballpark" section of MLB Advanced Media's all-inclusive iPhone application, At Bat. "At the Ballpark" currently offers a variety of interactive tools to allow fans to check in from the ballgame and integrate their experience with technology. This latest innovation carries that a step further, with food-ordering technology never previously employed at a Major League venue. "It's convenient, it's cool and it's quick," Mike Harris, Phillies director of marketing and special projects, told MLB.com. "Our fans are going to have the opportunity to have more at their seats. ... They are primarily specialty items that are not available in all areas."

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