Packaging Food With Tickets Works for Teams, Concessionaires

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Packaging food with tickets has yielded agreeable sales strategies for teams and concessionaires alike.

When Target Field opens next month as the new home of the Minnesota Twins, it will feature a premium seating area behind home plate called the Champions Club. There, fans will have access to a high-end buffet complete with carving stations, pasta, vegetables and desserts. There will also be auxiliary counters from which Champions Club patrons can help themselves to a quick hot dog, soft pretzel or ice cream novelty - or several of each, if they desire. It's all free.

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