Atlantic 10 Unveils New Logo, Welcomes Davidson

Not to be outdone by the Big 12 Conference's rebranding, which AB reported on Monday, the Atlantic 10 Conference also unveiled an updated look.

A10 OldThe logo finds the conference ditching its previous red, white and blue scheme (pictured right) in favor of something a little more sleek. According to the press release, "the new marks were designed to portray the Atlantic 10's core values of winning, success, leadership, community service and academic excellence."

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