The NBA regular season is coming to a close this week, but Detroit Pistons fans are among those looking forward to the playoffs.
And just as they have for most of the season, the Pistons will keep their fans updated during home playoff games thanks to real-time email, which updates fans with live scores and statistics.
The Pistons’ ownership, Palace Sports and Entertainment, introduced the new email system to ticket holders through a partnership with Moveable Ink earlier this season, according to Adweek. The emails are sent to ticket holders two hours before tip-off and are updated every time they are opened or reloaded. In addition to scores and stats of all 10 players on the court at that time, the emails also provide information on traffic after the game and offer the best possible route home from The Palace of Auburn Hills.
“As we surveyed our fans, one of the pain points that we always run into from a fan-experience perspective is ingress and egress, which is common with any venue,” Mike Donnay, vice president of brand networks for Palace Sports and Entertainment, told Adweek. “Obviously, when you’re trying to get 15,000 to 18,000 people into one place at one time, there’s always going to be a little bit of congestion. But at any given point, you can open up that email in real time, and if there’s congestion or a traffic accident on the freeway, they can see the best route to actually clear the venue.”
Palace Sports and Entertainment manager of e-marketing Jason Scott (not to be confused with Athletic Business Online Managing Editor Jason Scott) recently received the award for the most innovative use of customer or other data from the Email Experience Council at its conference in New Orleans.