What Virtual Reality Can Do for College Recruiting

[Photos courtesy of Michigan Athletics and Shutterstock]
[Photos courtesy of Michigan Athletics and Shutterstock]

Virtual reality is taking college campuses by storm. VR is being utilized as a recruiting tool in a variety of applications — from virtual tours of facilities to virtual point-of-view experiences such as a day in the life of a football player on gameday. If you want a recruit to experience your brand-new facility and what it would look like relaxing in that world-class student-athlete lounge, you can create a VR experience for that, too. That potential recruit can get a near-real-life look at your facility without ever having to leave his or her own home.

Scott Schroeder is director of visualization for Denver-based architectural firm Sink Combs Dethlefs.Scott Schroeder is director of visualization for Denver-based architectural firm Sink Combs Dethlefs.

VR experiences are not limited to showing facilities that already exist; they can also show spaces that have not yet been built. Concepts and renderings can be transformed into VR to generate interest and donor support. Potential donors can even experience the exact view from their exact seat in a newly proposed basketball arena, all in a VR experience sent via email link.
 

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