What Virtual Reality Can Do for College Recruiting

[Photos courtesy of Michigan Athletics and Shutterstock]
[Photos courtesy of Michigan Athletics and Shutterstock]

Virtual reality is taking college campuses by storm. VR is being utilized as a recruiting tool in a variety of applications — from virtual tours of facilities to virtual point-of-view experiences such as a day in the life of a football player on gameday. If you want a recruit to experience your brand-new facility and what it would look like relaxing in that world-class student-athlete lounge, you can create a VR experience for that, too. That potential recruit can get a near-real-life look at your facility without ever having to leave his or her own home.

Scott Schroeder is director of visualization for Denver-based architectural firm Sink Combs Dethlefs.Scott Schroeder is director of visualization for Denver-based architectural firm Sink Combs Dethlefs.

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