Virus Spurs Boom in Fitness App Installations

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Health and fitness apps saw a 67 percent jump in global installs in late March and early April as lockdown orders were implemented in response to COVID-19.

The higher installs led to a 61 percent jump in user sessions in May as the apps took time to catch on, per a study that app tracking company Adjust and fitness app Gympass shared with Mobile Marketer.

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