Nebraska Back to Third-Party Media Rights with $215M Deal

Paul Steinbach Headshot
Huskers

The University of Nebraska athletic department confirmed Monday that it has entered into a new media rights agreement with a third-party vendor JMI Sports after having handled media rights in-house the past year.

The finalized deal, which must be approved by the NU Board of Regents in April, would begin July 1. Terms of the agreement were not disclosed, but Lincoln Journal Star sources said it is a 12-year agreement worth up to $215 million overall, nearly $18 million per year. 

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