Year Two of NIL: Advisory Firms Placing On-Campus GMs

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As some state name, image and likeness laws have relaxed, schools are saying that they’re going to be much more involved in every portion of the NIL business, including facilitating deals for their athletes.

As reported by Sports Business Journal, one prominent player in the NIL space, Altius Sports Partners, which advises 30 schools, including nearly half of the Power Five, is taking a major step toward assisting those schools that want to bring NIL in-house.

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