Media Expert Helps Student-Athletes Talk to Reporters

Paul Steinbach Headshot

Media trainer Keven Long helps student-athletes practice talking to the media.

1on1 108 Ab After nearly a decade of working as a congressional press secretary, Kevin Long found himself in Colombia as a U.S. Department of Defense communications subcontractor, teaching local military law enforcement personnel how to handle the media. While dining out one evening, Long watched a "SportsCenter" clip in which Kevin Garnett spoke about an NBA playoff game in terms of having "weapons" and "ammunition" and being ready to "go to war." "They were making a big deal out of his comments, because there had just recently been a school shooting. I turned to the guy next to me and said, 'I ought to go home and train athletes how to talk to the media,' " says Long, who has been doing just that for the past four years. "That's how MVP Sports Media Training was born - in a bar in Bogotá." To date, Long has visited more than 30 college campuses (and a few professional athletes), videotaping a dozen mock interviews in a day and critiquing individual performances. The role-playing "reporter" recently took time to answer a few of Paul Steinbach's questions.

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