Corporate Fitness Programs Add Value, Even if Difficult to Track

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Corporate fitness professionals believe in the value of their programs, even if returns are difficult to track.

Mark Monteyne once worked the customer service lines at a Bell Atlantic call center in Bedminster, N.J. He would escape at noon for a run, then return to his sedentary position to post 60 to 70 calls by day's end. For someone holding a degree in adult fitness, the thought of a long-term career spent mostly sitting did not sit well with Monteyne, who spied a spare room within the facility and approached the company's human resources department about converting the space into a fitness center.

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