Sponsor-Supported Video Boards Make Impact at High School Level

For Mike Gosz and Jaime Sherwood, being a high school athletic director requires a lot more versatility than it did even a few years ago.

For Mike Gosz and Jaime Sherwood, being a high school athletic director requires a lot more versatility than it did even a few years ago. But tough economic times demand tough decisions, and both men have been instrumental in convincing school administrators, city councils, local businesses and - they hope - their communities at large that installing large video boards in high school football stadiums makes strong fiscal sense. Loaded with paid sponsorships, the boards are entirely dependent on outside revenues and private donations, and they boast a fast rate of return.

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