Parks and Recreation Departments Benefit from Sports Tourism

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In 2005, parks and recreation operations manager Joel Dunn approached the Carson City, Nev., convention and visitors bureau with a proposal to boost sports tourism in the city.

In 2005, parks and recreation operations manager Joel Dunn approached the Carson City, Nev., convention and visitors bureau with a proposal to boost sports tourism in the city. "When we originally started the campaign, the intent was to bring in some additional tournaments so that we would reap the benefits of our concessions sales," Dunn says. "We knew that if we could bring in a few more thousand dollars from concessions each year, we could offset some of the operational costs of our programs for our residents."

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