Athletic Departments Apply Disney Principles to Game Day

Paul Steinbach Headshot

A young boy attending an Arizona State University football game last fall slipped and skinned his knee. Nothing unusual about that, except for what happened next. An usher at Sun Devil Stadium flagged down Sparky, the ASU mascot, and introduced him to the child at a first-aid station. The costumed character promptly cleaned the wound, applied a bandage and escorted the boy to field level for a photo.

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