Increasing Pool Revenue Through New Programming

4 I 1013 A Bweb Feat

"Over the past few years, I've had multiple recommendations about getting some aquatic aerobics into our facility, but it comes down to space and we just don't have it," Boyle admits. "To do this now, we'd have to either close down features during open swim time or cut back on our open swim program." Boyle's challenges typify the challenges facing aquatics supervisors around the country, as many seek to implement new revenue-generating activities but face numerous obstacles, including a lack of space or time - or both.

Athletic Business recently surveyed aquatics directors in college recreation, municipal recreation, YMCA/nonprofit and private facilities around the country. While the demographic of pool user varied based on facility type, all facilities share multiple similarities, starting with maximizing as much of the day (and night) as possible with programming.

Log in to view the full article
AB Show 2023 in Baltimore
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov 1-4, 2023
Learn More
AB Show 2023
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide