Everybody (Else) Needs to Get Active!

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January is traditionally the health club industry's best month, as it is accompanied by the calendar's least exercise-friendly weather and occurs just after Americans have spent a month gorging on sweets. The desire for club memberships spikes approximately 6.2 days after Americans gasp at their collective reflection in the mirror, with the extra motivation of the New Year's resolution helping get them off their couches and - well, into their cars…but, eventually, onto a treadmill.

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