Bad News Launches Childhood Obesity Awareness Month

As the first-ever National Childhood Obesity Awareness Month kicks off today, scientists say the problem may be even more widespread than previously thought. Researchers have found that parents tend to under-report their children's weight - so much so that estimates of obesity and body mass index based on parent-supplied data may miss one in five obese children.

This sobering news underscores the need for Let's Move campaign, Congress established the observance in an unanimously passed resolution that seeks to "raise public awareness and mobilize the country to address childhood obesity." More than 70 national organizations - including YMCA of the USA, the American College of Sports Medicine and the National Association for Sport and Physical Education - have joined together as the National Council on Childhood Obesity Awareness Month to educate parents, policymakers and others about the problem and encourage preventive action.

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