Blog: Personal Training Is Not 'Just Renting Friends'

In announcing that Planet Fitness will no longer offer Personal Training, CEO Mike Grondahl said that people doing personal training are "just renting friends," and he indicated that personal training - and the selling of it - disrupted Planet Fitness's "judgment-free zone." It also seems that PF will use its lack of personal training availability as a marketing point - "We'll never try to sell you anything you don't want!"

Mike, why so negative? Why so - dare we say - judgmental? Do you really have to tear down a whole segment of our business because personal training doesn't fit at Planet Fitness? Is it really that big a deal to admit that something you tried didn't work out? PF doesn't offer pools, so are you going to say that aquatic exercise and swimming are a waste of time and money? You don't offer childcare services, so does that mean that consumers who appreciate childcare at other clubs are wrong?

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