Blog: Marketing to the Spring Break Crowd

Our local community association recently began running advertisements for its fitness facilities. In big letters, the ads read: "Because you don't hear them singing about a gigantic yellow polka-dot bikini."

When I finished chuckling, I had to admire the fact that they're hitting exactly the right nerve at exactly the right time. People are starting to think about summer vacations and the all-important swimwear. If fitting into that bathing suit on Memorial Day means putting in some time at the gym, they're more likely to do it.

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