Blog: A Weirdly Addictive Fall Fitness Program

Within the next few weeks, a lot of college freshmen will report to campuses across the country. If you're an AD or the manager of the university fitness center, you're looking at a new group of potential users. Ideally, you'd like to catch them before the dreaded "freshman ten" does.

So, how do you reach out to them? You can put up flyers, post information on the college's website and start a Facebook page for users of the facility. But if you really want to get them in the door and then get them to stay, you have to make it fun for them.

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