ABC 2011: Counting Up the Costs of Recreation Programs

Striding up and down the aisle of his packed seminar room, Chris Nunes is talking about "Budgets, Cost Recovery and Pricing in Action" and asking Athletic Business Conference attendees to back up what he's saying by comparing their experiences with his own. Everybody's nodding; they've been there. The director of parks and recreation for The Woodlands Township in Texas, Nunes has in the first 20 minutes committed to memory where various members of his audience work. As he talks, he addresses them as "Nova Scotia," "Dallas" or "Phillips Exeter," as in, "Will that work, Phillips Exeter?" When he asks that last question of an audience member, the answer is bound to be no. Nunes' habit of acquainting himself with his audience helps him drive the point home repeatedly that what's going to fly in his Texas park district, where the property of every home owner abuts one of the master-planned community's 121 parks, might not get airborne in the Canadian Maritimes.

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