February is kind of a black hole, fitness-wise. Here in Maryland, at least, people tend to stay inside and hibernate, and not work out. February is when New Year's resolutions run out of gas and motivation starts to wear thin. Add in the fact that the stores are marketing Valentine's candy like crazy, and you pretty much have all the ingredients for a seasonal flatline at your facility. Unless, of course, you find a way to hook people's interest.
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