Fundraising Ideas for High School Athletic Directors

CASH ADVANCE Single fundraising events that unite donors and local businesses can account for a vast majority of fundraising for high school athletic departments. Pictured is the spring sports gala hosted by Broomfield (Colo.) High School, which includes dinner and a silent auction.(Photos Courtesy of Broomfield (Colo.) High School)
CASH ADVANCE Single fundraising events that unite donors and local businesses can account for a vast majority of fundraising for high school athletic departments. Pictured is the spring sports gala hosted by Broomfield (Colo.) High School, which includes dinner and a silent auction.(Photos Courtesy of Broomfield (Colo.) High School)

The pressure to generate more revenue on the high school level has continued to increase, forcing many athletic directors to roll up their sleeves and get more involved in the fundraising process. "Everything you do, you're asking, 'How can I save money?' or 'How can I increase revenue?' " says Karl Heimbach, athletic director at Magruder High School in Rockville, Md., for the past 14 years. "Expenses are continuing to rise and the level of income you bring in is either going down or staying constant. Fundraising has become one of my top priorities."

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