Key Factors to Breaking into the Sports Tourism Business

(Photo of Spooky Nook Sports Complex Courtesy of The Sports Facilities Advisory)
(Photo of Spooky Nook Sports Complex Courtesy of The Sports Facilities Advisory)

The rapid rise in sports tourism has many sports marketing professionals and destination marketing organizations feeling like spectators on the sidelines. Most feel understaffed or ill-equipped to take full advantage of the economic impact opportunities offered by tournaments and events.

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