Blog: Attracting Donors for Campus Rec Projects

Editors' note: In March 2014, students at the University of Wisconsin-Madison approved a $223 million referendum to overhaul the campus recreation facilities, badly in need of improvement. Since then, the recreation program has been busy planning, fundraising, vetting architects and much more. As the project progresses, Alex Peirce, UW-Madison Rec Sports Assistant Director of Marketing and Communications, will be offering an inside look at the process of coordinating such a monumental planning effort.

Once our project received all of the necessary approvals for it to move forward, our attention shifted to working with the architects, engaging students in the design process, and securing gift funding for the new facilities. Approximately 25% of the cost for our entire Master Plan (two indoor facilities and two outdoor playfields) will be funded by gifts and donations. We work closely with the University of Wisconsin Foundation to identify and connect with interested donors, a process that has greatly increased my understanding of how to navigate and prepare for those impactful (and very important) relationships.

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