High School Sports Go Live Online

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With approximately 2.5 million high school sporting events hosted around the country every year, and more than 8 million American student-athletes, the potential revenue from live streaming of high school sports is estimated by PlayOn! Sports at $2 billion annually.

Atlanta-based PlayOn! Sports has already tapped into this emerging market, charging $9.95 a month for viewers to access high school sports online. The company intends to launch a digital ticketing system this fall, making it possible to collect valuable data about the fan base for athletic brands and other advertisers.

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