As Fitness Studios Emerge, Health Clubs Must Adapt

It seems as if training studios have become as common as the ubiquitous Starbucks. With thousands of studios ranging from CrossFit boxes to independent training studios to franchises, they really are on almost every corner.

It Seems There Is A Cross Fit Box Or Fitness Studio On Every Corner These Days"The industry is changing," says Michael Scott Scudder, founder of the Fitness Business Council. "We've seen a shift to specialized studios and it is going to keep growing. It's only a matter of time before someone — maybe a former group exercise coordinator or even one of the big guys — decides to launch studios that offer all the traditional group exercise classes and takes that segment of the population from the traditional clubs."

The evolution of the industry and traditional health clubs' approach of being everything to everyone, has opened the door for smaller players to nibble away at the market share.

"The industry is continually evolving from a more simplistic and universal approach to one that is more specific and specialized," says Bill McBride, president and CEO of fitness consulting company BMC3, and a member of IHRSA's board of directors. "This is being driven by an increased sophistication of providers and an appetite for entrepreneurship. This is also being driven by the industry’s lack of ability to penetrate deeper into the population."

Log in to view the full article
Page 1 of 467
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2024 in New Orleans
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 19-22, 2024
Learn More
AB Show 2024