John AgogliaFitness5 Tips to Overcoming Gym IntimidationGym intimidation garners a lot of focus in news stories and motivational columns, and not just due to Planet Fitness' entertaining ad campaign. From the Huffington Post to the Times of India, reports of the impact of gymtimidation -- as Planet Fitness has coined it -- is a leading reason why some 80-percent of the population continues to avoid joining a health club.February 10, 2014Fitness3 Ways Health Clubs Can Help Keep Kids ActiveAs reported by Athletic Business yesterday, a recent study published in the Wall Street Journal shows that participation in the top four youth sports are on the decline. While that could be seen as an alarming revelation given the current obesity epidemic, it can also be viewed as an opportunity for club owners to help pick up some of the slack and keep America’s youth moving.February 6, 2014Leadership6 Ways to Be "The Expert" and Build a BrandSometimes we all, as part of the fitness industry, need to sit back and reflect. We need to realize that there is still a lot of poor information and a real disconnect between what we know and what the rest of the world may know about living a healthier lifestyle.February 4, 2014Personnel5 Traits to Look For in Future Health Club LeadersIn the scramble of hiring to fill an immediate need, health club owners and managers often become short-sighted and concerned with addressing the small-picture issues. But, to successfully build a thriving fitness organization for the long-haul, it is important to not only hire for the requisite skills of a current position opening, but to scout for future leadership potential - to plan ahead for the growth of a new hire within your organization.February 4, 2014Fundraising5 Ways for Club Owners to Profit from the Wearable Tech BoomFitness was front-and-center at the Consumer Electronics Show (CES) in Las Vegas last month, as an onslaught of various wearable fitness technologies were unveiled for the gadget-crazed attendees.January 31, 2014ProgrammingA Perspective Shift May Help Club Owners Get Teens ActiveWhen one person walks into a room they may notice that the walls are painted blue; meanwhile their friend notices the room’s warm temperature. How we view things is based on our unique perspectives.January 20, 2014Fitness5 Tips for Keeping Your Health Club CleanFrom locker rooms to treadmills and everywhere in between, keeping a health club clean is difficult. Cleanliness is not only important for keeping your facility looking and smelling clean, but also for attracting and retaining members. In fact, according to IHRSA’s “Guide to Health Club Cleanliness”, fifty-six percent of gym club members expect their gyms to be germ-free. The report also finds a direct correlation between a club’s performance and the percentage of the club’s total revenue that is dedicated to cleanliness. The more a club focuses on being clean, the better its growth, member retention, and overall profitability.January 16, 2014Media & Technology5 Tips to Blog Your Health Club to SuccessEveryone understands the power of blogs, from the Star Trek fan to the leaders of the world's biggest companies. Blogs help form communities and build relationships between like-minded people.  For health club owners, those like-minded people can become fans, and eventually members, at a lower costs than traditional marketing.January 13, 2014Marketing5 Tips for Better Facebook MarketingThere was a time when marketing for an independent health club meant sending direct mail, running ads in the local paper, or attending a health fair. Today, that world has evolved to include websites, social media, email and more.January 10, 2014FitnessQuick Fixes to Wow Prospects During the New Year's RushThe holiday season is a hectic time of the year to be a consumer. But it’s a hectic time for health club owners too. They are drawing up their plans to market to the masses of people who have decided that 2014 is the year to lose weight, run a marathon, or simply lead healthier lives.December 18, 2013Page 1 of 2Next PageTop StoriesPersonnelWisconsin Staffer Accused of Identity Theft, Using Player Per Diem CardsA University of Wisconsin athletics employee is accused of spending thousands of dollars using per diem cards meant for student-athletes, according to a criminal complaint obtained Thursday by Madison NBC affiliate WMTV.FundraisingFundraising Friday: Another Eight-Figure Gift Toward PSU's Beaver StadiumPersonnelTexas Tech Rodeo Team Coach Fired for Financial Mismanagement, Poor Treatment of AnimalsProgrammingHow Three Parks Directors Channeled Resources Into Outdoor Recreation and Fitness CoursesSponsored ContentCreating The Ultimate Fan Experience Through Audio
