Attracting New Members is Great, But Don't Forget Your Current Ones

In your push to land new members this season, don't forget about the members you already have. Keeping them happy should always be a priority.

As fall is quickly turning to winter, most independent health club owners are concentrating on acquiring new members. With September just passed (the second busiest month of the year for most clubs) and New Year's resolutions just around the corner, many owners' attention turns to marketing and bringing in new blood to the gym.

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