Is Health Coaching the Missing Link in Your Fitness Business?

Today’s health clubs offer a variety of “perks” to drive new business and attract the interest of consumers: free visits, free classes, free child care and kid-friendly activities, live music, eat-in cafes and even fully stocked bars.

One common approach has been to offer free consultations or sessions with a personal trainer. While this makes sense to anyone in the industry, it may not always result in higher membership numbers. After all, new customers aren’t always “fit” customers and the prospect of working out with a trainer can be intimidating.

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