Aquatics Programming for Fun and Profit

Courtney Cameron Headshot
[Photo courtesy of Chehalem Aquatic Center]
[Photo courtesy of Chehalem Aquatic Center]

For those who have staked their careers in the aquatics industry, it comes as no surprise that the majority of an aquatics facility's revenue is generated through two means: learn-to-swim programs and competitive swim teams. These two staples of the aquatics facility landscape are dependable, continuous, low-maintenance — and predictable. Unfortunately, this means that the bulk of a facility's cost-recovery rests on the shoulders of a relatively small population. How can facility managers cater to the needs of their most loyal patrons while driving growth in the simultaneous goals of fun and profit?

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