Alabama Addresses Students' Fourth-Quarter Attrition

Paul Steinbach Headshot

University of Alabama students received an email Monday priming them for the upcoming football season in terms of ticket packaging and individual game pricing. At the end of the email came a one-paragraph introduction to Tide Loyalty Points, a new program designed to keep students from vacating their seats late during games at Bryant-Denny Stadium.

Student attendance attrition is a nationwide problem. In Tuscaloosa, where winning has become predictable, the problem has drawn pointed criticism from head football coach Nick Saban starting in 2013 and again last October. After an 11 a.m. game against Louisiana Lafayette turned into a 56-14 Alabama rout, Saban used his weekly Wednesday press conference to sound off. "Look, our players work too hard and they deserve to have everything and people supporting them in every way and have tremendous spirit for what they’ve done," he said. "And they might not be able to continue to do it and we're going to work hard to continue that, but there's a part of it that other people need to support them, too. And there has to be a spirit that makes it special to play here because that's what makes it special to be here. And if that's not here, does it continue to be special to be here or not? That's the question everybody has to ask and I’m asking it right now."

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