Despite Adidas Controversy, Kansas Re-Ups for $196M

Paul Steinbach Headshot

The University of Kansas is sticking with Adidas, despite the shoe-and-apparel manufacturer's recent history of bribing recruits to attend institutions under contract with the company.

As reported by the Kansas City Star, the 14-year renewal, which includes the last two years and runs through the 2030-31 school year, is worth $14 million annually and about $196 million total. KU first partnered with Adidas in 2005, signing an eight-year agreement. The partnership was renewed in 2013 with a six-year extension.

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