Georgia Tech Tries New Pricing Model for Rivalry Games

Paul Steinbach Headshot

Georgia Tech's ticket office will begin selling tickets Sept. 9 for the annual rivalry game against Georgia in November, but instead of selling tickets at a fixed price, the university will experiment with fluid prices that reflect fluctuating market demand — much like how the secondary ticketing market functions.

The goal is to optimize pricing, capture revenue otherwise lost to the secondary market and remove that "middle man."

Log in to view the full article
Page 1 of 469
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide