Students coming late, leaving early or not showing up at all. Adults content to watch games from the comfort of their own homes. College football has an attendance problem. With fan attrition vexing even the most successful programs in the country, what can administrators do now and in the future to bring more people through the turnstiles on game day? Navigate Research founder and CEO AJ Maestas joins AB senior editor Paul Steinbach on this episode of The Athletic Business Podcast to share some ideas.
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