Six Steps Toward Infusing Your Company’s Culture

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Culture is key. Facilities with a well-defined core purpose, mission statement and core values are always the most successful.

Every club I have ever owned and operated had a clear-cut culture. We put a lot of time and effort into developing it, as we knew how crucial it was to our long-term prosperity. When I consult with other clubs, culture is always the first thing I look at, no matter what. It really is the DNA of a company — providing direction, inspiration and guidance.

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