NCAA Moving Toward Allowing Athlete Sponsorships

Brock Fritz Headshot

NCAA athletes may be allowed to sign sponsorship deals as soon as next year.

According to The Associated Press, college sports administrators are currently reviewing recommended Division I rule changes that would allow athletes to earn money from their name, image and likeness. The recommendations will then be reviewed by the NCAA Board of Governors, while the potentially game-changing rules could be put in place in 2021.

Among the recommendations that could be adopted at the NCAA’s annual convention in January are allowing athletes to sign endorsement deals, sell autographs and memorabilia, be paid for personal appearances, and hold a camp or work as an instructor.

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