How to Maximize Virtual Programming’s Impact

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One of the hottest topics in our industry right now is "the new normal" — with discussions focused on how facilities will look and operate in a post-COVID-19 world.

Prior to the pandemic, if I had suggested you take my group exercise class from your living room via Zoom, you would have thought I was crazy. Today, not so much. During government-mandated shutdowns, many facilities pivoted to virtual programming, as it was one of the only options facilities could offer.

In most places, closures lasted long enough for members to engage with virtual programming and form new behaviors and habits. Exercising via Zoom has become completely normalized. It's now a thing. And while I don't believe virtual services will ever replace the brick-and-mortar variety, I believe that if done well, they can have a positive impact on the member experience and be very valuable to a facility.

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