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Patriot League Taps INFLCR to Aid With Athlete Branding

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The Patriot League is the first conference to sign a deal intended to support student-athletes developing their brands. As the college sports world continues to ramp up for the adoption of new rules that will allow student-athletes to profit from their name, image and likeness, the Patriot League announced a partnership with INFLCR.

“Our shared mission of prioritizing the personal development and growth of our student-athletes is of fundamental importance,” Patriot League commissioner Jennifer Heppel said. “This partnership will provide tangible tools for our student-athletes and institutions to use in reaching their full potential.”

The partnership comes comes as colleges and NCAA governing bodies are preparing for student-athletes in Alabama, Florida, Georgia, Mississippi, New Mexico and Tennessee to be allowed to profit off their NIL on July 1. The NCAA Division-I Council plans to act on legislative proposals regarding NIL during its June 22-23 meeting, potentially ending the longstanding rules that prevent amateur athletes from profiting.

Related content: D-I Council Alters Transfer Waiver, Sets NIL Date

The Patriot League is hoping to make it a smooth transition, noting in Monday’s press release that the multi-year partnership with INFLCR will “empower conference-member student-athletes to share content and to manage student-athlete name, image and likeness activities through the new INFLCR Verified platform.”

The platform will provide Patriot League member schools with compliance tools and software to drive content strategy. Student-athletes, coaches, staff and brand ambassadors will receive access to photos, videos and graphics produced by the Patriot League’s member institutions, allowing them to share them on their personal social-media channels.  

“The INFLCR Compliance Ledger automatically pulls information from the Compliance Exchange, an in-app integration hub that allows student-athletes to see INFLCR-vetted companies and opt into third-party NIL transactions, once that is available and allowed according to official policy,” the release reads. “For transactions that are not automatically captured from the INFLCR Compliance Exchange, student-athletes will have the ability to self-report transactions in the INFLCR app.”
 
"This new partnership with the Patriot League is unique and innovative in that it will help all of the institutions in the conference prepare their departments for the NIL era," INFLCR CEO Jim Cavale said. "By providing each Patriot League institution with a department-wide INFLCR Verified solution, the conference is leading from the front and empowering all Patriot League student-athletes to grow their brands and educate themselves on the new opportunities that are coming soon from NIL."

Related content: Mizzou Program Aims to Help Athletes Navigate NIL

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