Patriot League Taps INFLCR to Aid With Athlete Branding

Brock Fritz Headshot

The Patriot League is the first conference to sign a deal intended to support student-athletes developing their brands. As the college sports world continues to ramp up for the adoption of new rules that will allow student-athletes to profit from their name, image and likeness, the Patriot League announced a partnership with INFLCR.

“Our shared mission of prioritizing the personal development and growth of our student-athletes is of fundamental importance,” Patriot League commissioner Jennifer Heppel said. “This partnership will provide tangible tools for our student-athletes and institutions to use in reaching their full potential.”

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