Mizzou Program Aims to Help Athletes Navigate NIL

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The University of Missouri is hoping to give student-athletes a leg up in promoting their personal brands as new state legislation has cleared the way for them to capitalize on their name, image and likeness. 

Mizzou has launched its TradeMark initiative, which was  first announced last fall. The program will provide student-athletes with the education and tools needed to build and elevate their personal brands to capitalize on NIL opportunities afforded them as Tigers.

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