Onboarding Turns New Memberships into Relationships

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According to Rich Humphrey of MobileFit, only 15 percent of health club members have the self-efficacy to succeed in meeting their health and fitness goals on their own. This leaves the vast majority — 85 percent — in need of goal-attaining support.

This may be surprising, yet it makes a lot of sense. Most people acknowledge the importance of health and fitness, yet International Health, Racquet and Sportsclub Association research shows only around 18 percent of the adult population belongs to a facility — perhaps because some find fitness facilities intimidating. Getting prospects in the door is not easy. Therefore, it's essential to make people feel welcome once they're in your facility.

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